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AdExchanger’s day by day information roundup will return on Tuesday, January seventeenth. We is not going to be posting any content material on Monday, January sixteenth, in celebration of Martin Luther King Jr. Day.
non-human capital
Is synthetic intelligence the brand new apprentice? For one company, the reply is “sure.”
At Codeword, a know-how advertising company situated inside WE Communication, the brand new “interns” come within the type of software program fashions producing content material and graphic design, Axios Stories. (It is unclear if Codeword merely depends on ChatGPT and DALL-E or has a special software program supplier.)
Codeword’s apprentices are referred to as Aiko and Aiden, and apparently, they report back to precise people. Aiko sits below Senior Creative Director Emilio Ramos, whereas Aiden will face efficiency critiques by Senior Editor Terrence Doyle. (Severely, they will each obtain efficiency critiques.)
Aiko and Aiden aren’t prepared for client-facing motion – however that is not the purpose.
“It is a chance to streamline inside processes by eliminating needed however mind-numbing and time-consuming duties — or at the least passing them on to impassive interns who do not get bored,” says Terence Doyle.
Like lots of the unpaid interns earlier than them, Echo and Aiden obtain no compensation. As a substitute, Codeword says it would donate the equal of interns’ hourly salaries to Grace Hopper Celebration.
This was written by somebody
Talking of AI developments and tech information and critiques, CNET has quietly used “automation know-how” to create a collection of articles framed as monetary explanations, futuristic reviews.
Secondary credit “CNET Cash Workers”, which, when clicked, doesn’t acknowledge that articles have been generated utilizing automation.
Nonetheless, the first-layer obfuscation is noteworthy, with Google focusing specifically on eradicating AI-written content material and AI-generated photos from search outcomes on the primary web page.
Over the previous few months, Google has made important updates to its search {hardware} so as to scale back spam and low-quality content material. Curiously, Google considers content material to be “low high quality” and “artificially generated” as effectively virtually synonymous. From Google’s standpoint, content material written by know-how (*cough * ChatGPT *cough *) is unimportant whatever the high quality of the ultimate product.
Google will seemingly look into this example as soon as Microsoft completes the $10 billion Spend money on ChatGPTIts guardian firm, OpenAI, is integrating ChatGPT responses into the Bing search engine.
Look ahead to plenty of nice debate about whether or not Google is destroying the information by reducing out promoting income or whether or not ChatGPT is taking on the newsroom jobs. Cannot each be true?
What killed the expansion?
A full recession hasn’t occurred but, however Apple’s ATT coverage has led to a small recession within the social media promoting financial system, Eric Seufert writes in Cell growth be aware.
All through 2022, the inventory costs of main know-how firms fell as rates of interest rose. However the influence of ATT on income was evident even earlier than the Fed began elevating rates of interest in March 2022.
Google, Meta, and Snap all cited powerful macroeconomic situations as the explanation progress targets weren’t met. However client manufacturers like Nike, Walmart, and Costco have seen their gross sales and income develop.
Whereas client spending stays wholesome, advertiser spending has collapsed due to the influence of ATT on complete return on advert spend. When direct response promoting is much less environment friendly, entrepreneurs scale back their budgets. The share of promoting income generated by iOS units shrank from 60% in 2020 to 46% within the second quarter of 2022.
Want extra proof? Though ad-dependent tech firms are finishing up mass layoffs, the identical just isn’t true of the broader US financial system. Unemployment stays round 3.5%, its lowest stage in 53 years.
Guess social media and DTC advertisers can blame Apple, not the financial system, for his or her issues.
However wait there’s extra!
Lowe’s brings promoting gross sales and One Roof Media Community operations in-house. [Ad Age]
What occurred when the olive oil startup apologized. [WSJ]
Neiman Marcus executives make the case for sustainable retail profitability. [WWD]
Gamers are flocking from premium video games to ad-supported free video games in an unstable financial system. [Digiday]
You’re Tenant!
JEGI Readability promotes Wealthy Kanevsky to Managing Director. [release]
Energy Digital introduced in Michael Murray as Chief Product Officer. [release]